Monrovia —Liberian international artist, Jonathan Lee Pratt, popularly known as Jzyno, has been unveiled as the new brand ambassador for Taptap Send, a global remittance platform widely used by Liberians at home and abroad.
By J.H. Webster Clayeh, [email protected]
Speaking during the signing ceremony held in Monrovia over the weekend, Jzyno described the partnership as a meaningful alignment with a brand that reflects the needs and realities of Liberians.
“It is an honor to represent a platform that truly understands the realities of Liberians,” he said. “I encourage my fellow Liberians everywhere to use Taptap Send — it delivers faster, safer, and more reliably than ever.”
Jzyno expressed pride in his new role, noting that the partnership signals Taptap Send’s intention to deepen its presence in Africa and the global marketplace.
“With my reach and Taptap Send’s innovative approach, this service is on track to become one of the strongest remittance platforms in the world,” he added.
Industry analysts believe the partnership will boost brand visibility and usage of Taptap Send among Liberians worldwide, further strengthening cross-border financial support between diaspora communities and families back home.
Company Perspective
Falone Shimba, Launcher and Head of Growth for Taptap Send Liberia, said signing Jzyno represents a major step in the company’s mission to connect Liberians globally.
“Taptap Send is more than a remittance service — it’s a lifeline that connects families and fuels aspirations,” Shimba said.
According to her, the platform offers fast and secure international money transfers with low or zero fees from regions such as the EU, UK, Australia, the UAE, Canada, and competitive rate options from the United States.
She added that the company operates across Africa, Asia, and Latin America, serving millions of households who depend on remittances for financial stability.
Shimba praised Jzyno’s influence and cultural impact.
“His international presence, unwavering Liberian identity, and connection to the diaspora make him the ideal ambassador for our mission.”
How Taptap Send Works in Liberia
Users abroad can send money directly to Liberian mobile-money wallets such as Orange Money or MTN Mobile Money.
To withdraw funds, recipients visit any authorized mobile-money agent and follow the required steps, such as dialing a USSD code (e.g., *144# for Orange Money) and confirming with a PIN. Typical transaction limits allow transfers of up to US$1,999 per operation to Liberia.
Why the Platform Is Popular Among Liberians
Taptap Send has rapidly grown among diaspora communities due to speed and convenience: Transfers process within minutes; low or no fees: more affordable than traditional transfer services; competitive exchange Rates: maximizes the amount received in Liberia Mobile-Money Integration: No bank account needed User-Friendly App: straightforward onboarding and transaction process.
Secure and segulated System: fully compliant with international financial standards since launching in Liberia, the platform has gained wide adoption thanks to partnerships with trusted local institutions and active engagement with Liberian culture and creatives.
With this new ambassadorial deal, both Jzyno and Taptap Send say they are ready to expand their shared vision of strengthening financial connectivity among Liberians worldwide.
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