Monrovia – TATA Motors’ West Africa Regional Manager, Mr. Vivek Saraswat, and Senior Technician, Mr. Sayyed Monhiyoddin, arrived in Liberia last week on a working visit as part of their ongoing collaboration with Alliance Motor Corporation (AMC) in Monrovia.
By Victoria G. Wesseh
The visit is part of TATA’s routine assessment missions aimed at conducting market analysis, engaging with concessionaires, government ministries and agencies, and diplomatic missions. The goal is to better understand Liberia’s market needs and improve the quality of services provided for TATA vehicles.
As part of the visit, Mr. Monhiyoddin is leading a week-long training for AMC’s mechanics, focused on enhancing technical efficiency in the servicing, repair, and maintenance of TATA vehicles in the country.
Alliance Motor Corporation Chief Executive Officer, Mr. George E. Haddad, hailed the visit as timely and beneficial, emphasizing the long-standing relationship between AMC and TATA Motors. This partnership, established by the Haddad family in Liberia, has been ongoing since 1983.
TATA officials reaffirmed their commitment to the Liberian market, highlighting the brand’s reputation for durability and performance in navigating Africa’s challenging road conditions.
Mr. Haddad further noted that the training will significantly boost AMC’s service capacity, improve turnaround times for vehicle maintenance, and ensure the availability of spare parts for TATA vehicles operating across Liberia’s roads and highways.
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