Monrovia – Satellite television provider DStv has announced major subscription price cuts, simplified viewing packages, and an expanded entertainment offering in Liberia as its parent company, Canal+, repositions the brand as a more affordable, consumer-friendly platform across Africa.
By Gerald C. Koinyeneh
This followed CANAL+’s acquisition of MultiChoice last year, marking a new era for African entertainment and creating more opportunities to invest in content, innovation, and customer experiences across the continent.
Reflecting this ambition, MultiChoice Group, a CANAL+ Company, then introduced its most significant product update in years, bringing more of Africa’s greatest entertainment live to subscribers from 5 November.
The changes, officially introduced in Liberia on November 5, 2026, mark a significant shift in DStv’s pricing and service structure, thus promising subscribers more entertainment value for their money.
Among the most notable changes is the reduction of the Ultimate package, formerly Premium, from US 37 monthly, while the entry-level Starter package is now available for US$`7, a move expected to make satellite television more accessible to households and businesses that previously considered DStv too expensive.
Speaking during the launch of the DSTV promotional Radio takeover show THE LIVING ROOM, a customer interaction program on OK FM simulcast on Spoon FM, Prime fm, Hot fm and Cool fm over the weekend, the Digital Marketing Specialist at MultiChoice, Cynthia Awuor Joel, said the changes were driven by customer feedback and management’s decision to make DStv accessible to a wider audience.
Joel acknowledged that the company had received repeated concerns from subscribers who viewed DStv as an expensive service designed for a particular class of people, noting that the company had listened to those concerns and decided to restructure its packages, reduce selected subscription prices, and provide more entertainment options at different affordability levels.
“We have had people say DStv is for the rich. There’s that perception that DStv is for a specific calibre of people. But that’s not what represents our brand. We are here for entertainment, for African entertainment,” Joel explained.
She emphasized that the company’s new direction is centered on affordability, simplicity, and improved customer experience, adding that the restructuring is intended to allow more Liberian families to enjoy television entertainment within their budgets.
Under the new arrangement, DStv has streamlined its subscription structure into four major packages, including Starter, Select, Sports, and Ultimate, replacing the previous Access, Compact, Compact Plus, and Premium arrangements.
The Starter package, which replaces Access, costs US`$7 monthly and provides access to telenovelas, Africa Magic programming, children’s entertainment through Cartoon Network, and a Match of the Week offering for football enthusiasts.
The Select package costs US$`13 monthly and includes the Starter offering, with additional football coverage, including La Liga, more cartoons, movies, and other entertainment channels.
The Sports package, priced at US`$24 monthly, is designed for sports enthusiasts and provides access to DStv’s broader sports offering, including La Liga, UEFA Champions League, rugby, Formula One, and other major sporting competitions, while subscribers will also retain entertainment, children’s, and movie content available under the lower packages.
At the top of the new structure is the Ultimate package, now priced at US 61.77, offering the platform’s comprehensive entertainment experience, including more than 115 channels featuring international and African programming, movies, news, sports, and content from Arabic, French, Chinese, and Indian channels.
Meanwhile, as part of the launch campaign, MultiChoice has introduced a promotional offer allowing new customers to acquire a complete DStv starter kit for just US$14, as the package includes a decoder, satellite dish, and one month of Starter subscription at no additional subscription cost during the promotional period.
However, the company clarified that installation charges are excluded and may vary depending on the customer’s location and installation requirements, as the campaign is being promoted under the message that DStv is listening to customers and responding with more affordable entertainment options.
Joel then encouraged Liberians to take advantage of the offer by visiting the nearest DStv office or authorized dealership, noting that dealership information is also available through the company’s Facebook platforms.
She described the promotion as an invitation for more households to experience satellite television without the financial burden previously associated with purchasing the equipment.
Joel at the same time said that, beyond subscription prices, the transition also introduced a new visual identity for DStv, with the familiar blue branding giving way to a black-and-white appearance following Canal+’s acquisition of MultiChoice.
Addressing longstanding customer complaints, Joel said MultiChoice was also working to improve content delivery, particularly concerns about repeated movies and the delayed availability of newly released films on lower subscription packages.
She explained that the company intends to reduce the waiting period for new movies to reach subscribers on entry-level packages, ensuring that customers do not have to wait excessively long to enjoy fresh entertainment.
Joel also indicated that the Starter package would carry more channels than the previous Access offering, while the company continues reviewing customer feedback on local content, movies, and other programming concerns.
She acknowledged that improving the entertainment experience would be an ongoing process, emphasizing that the company remains open to suggestions from subscribers.
On channel adjustments following the migration, Joel explained that some customers might temporarily experience changes in their existing bouquets as the transition takes place in phases.
She advised subscribers who notice missing channels after 24 to 48 hours to contact DStv customer care for assistance, thus clarifying that Africa Magic Family has undergone a rebranding process, meaning some channels may appear under different names or logos.
She assured customers that its digital services, including the DStv application, online subscription payments, and streaming facilities, remain available, adding that subscribers can continue making payments through the DStv application and supported mobile money platforms, including MTN and Orange, while enjoying the digital services associated with their subscriptions.
Joel explained that the company was implementing the changes in phases rather than carrying out a complete overnight switch, urging customers to exercise patience during the migration.
She also clarified that customers who had already paid for their subscriptions before the transition would continue enjoying the services covered by their existing payments until their next payment or decision to upgrade.
Under the new arrangement, subscribers previously on Access will automatically move to Starter, with the option of upgrading to Select, Sports, or Ultimate according to their viewing preferences and financial capacity.
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