First Pinkberry Frozen Yogurt Location in Monrovia Opens this December

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Monrovia – Pinkberry®, the world famous frozen yogurt brand originated in Los Angeles, California and known for its fresh, pure and tasty frozen yogurt and variety of toppings, is finally hitting the West African nation of Liberia in partnership with Africa Franchise Holdings. The first Pinkberry store is located at the trendy Sinkor neighborhood of the capital, Monrovia.

Aaron Serruya, Pinkberry International President and CEO, says “We’re excited to introduce Pinkberry’s high quality, unique yogurt experience to Liberia, and we couldn’t have picked a better partner than Africa Franchise Holdings who are equally passionate about bringing the goodness of yogurt to their community and singularly focused on exceeding our customer expectations every day.”

Despite Liberia’s close ties with the United States, a protracted civil crisis and recovery period has meant that no American food brand has been able to take hold in the country. Africa Franchise Holdings’ Partner in Liberia, Jefferson Krua, says “Pinkberry’s arrival in Liberia is a sign that the country is open for business and can attract major international brands.”

“Liberians have a huge appetite for quality products and Pinkberry is as good as it gets. Having lived in the U.S. for many years and enjoyed the fresh flavors, outstanding service, and inspiring store design that Pinkberry is known for, I knew that Liberians would appreciate their uncompromising quality. I’m excited to share this experience with my fellow Liberians here,” Krua said.

Pinkberry is known for its light and refreshing frozen yogurt made fresh daily with nonfat milk and nonfat yogurt. Inspired by European gelato, America’s ice cream pastime and pop culture, Pinkberry was designed to create a communal experience that indulges the senses. Pinkberry’s proprietary recipes delivers a uniquely refreshing combination of tastes and textures, harmonizing distinctive flavors with the signature Pinkberry yogurt tang. Everyone can create and personalize their own Pinkberry with fresh seasonal fruit that is cut in-store every single day – never frozen, in syrup, or canned; and your choice of 20+ thoughtfully selected gourmet toppings from cookies, nuts, wholesome granola, to Italian imported chocolate sauces to bring the experience to another level.

“Liberians have a huge appetite for quality products and Pinkberry is as good as it gets. Having lived in the U.S. for many years and enjoyed the fresh flavors, outstanding service, and inspiring store design that Pinkberry is known for, I knew that Liberians would appreciate their uncompromising quality. I’m excited to share this experience with my fellow Liberians here.”

– Jefferson Krua, Africa Franchise Holdings’ Partner in Liberia

The new Liberia location will be serving Pinkberry’s six distinctive flavors: the signature Original flavor, a sweet and tart yogurt with a refreshing finish; Wild Berry, Strawberry Banana, Blackberry, Chocolate Hazelnut, and Cookies and Cream.

In addition to frozen yogurt and toppings for immediate consumption, Pinkberry also offers Pinkberry Take Home, which is 25 ounces of Pinkberry, swirled-to-order and packed on ice to ensure your swirly goodness will get home safely to your freezer, as well as Pinkberry fruit Parfaits, fresh fruit Smoothies, and one-of-a-kind Pinkberry Bubble Waffles. The made-to-order egg-based waffle, crispy on the outside, light on the inside, delightfully complements the Pinkberry frozen yogurt and toppings.

Pinkberry Liberia can be found on Facebook at facebook.com/PinkberryLiberia or on Instagram @pinkberryLiberia

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