Monrovia – In reference to the recent news about the changes at Liberia Coca-Cola Bottling Company (LCCBC), the company confirms that a number of our employees have been made redundant as part of a number of changes taking place at the company. These changes were effected as part of a strategic program designed to ensure the long term sustainability of our business, so that we can better serve the people of Liberia, ensuring their access to our complete beverage portfolio.
“Despite various other changes applied to date, the current business model remains unsustainable, so the company has decided to take steps to transform the facility into a distribution center to ensure the service to our customers. ”
Liberia Coca-Cola Bottling Company (LCCBC)
The realities of the Liberian market have evolved and become more complex in the last few years. After a recent evaluation of our current business model in the country we recognized that it needed to be reorganized so that it can respond quickly to the evolving needs of our customers more efficiently and sustainably.
Despite various other changes applied to date, the current business model remains unsustainable, so the company has decided to take steps to transform the facility into a distribution center to ensure the service to our customers.
Our primary concern throughout this process is the well-being of all the employees. We have taken steps to ensure that we go beyond the care and compensation required by the law at every stage of the process, offering training and assistance to them as they enter the next phase in their career.
LCCBC has been present in Liberia for more than 70 years fulfilling its corporate social responsibility, showing dedication to our customers, as well as to the communities we serve.
We remain committed to doing our part in improving the livelihoods of Liberians, especially by contributing to the economic empowerment of Liberia’s women and its young people, improving education and taking care of our shared environment.
The steps we have taken are a further demonstration of our long-term commitment to serving and investing in Liberia and its people. They demonstrate our optimism about its future, and just like any other business, we remain open to future investment should market conditions present the opportunity.