MONROVIA — First Division side Borough Football Club has entered into a two-year media partnership with Intel Media Ltd., operating as Intel Sports, in a move aimed at elevating the club’s digital presence and expanding its reach at home and abroad.
By Christopher C. Walker | [email protected] | 0777898224/0886723075
The agreement, signed Tuesday, August 25, 2026, runs through August 24, 2028, making Intel Sports an official media partner of the Liberia Football Association (LFA) top-flight club.
Under the deal, Intel Sports will deliver audiovisual production, matchday coverage, digital storytelling, and player profiling across Borough FC’s campaign.
Borough FC Vice President for Operations Angela Dixon signed on behalf of the club, while Technical Manager Baccus Kwamini represented Intel Media Ltd.
Speaking during the signing ceremony, Kwamini expressed confidence that the deal would yield mutual benefits as both entities expand their footprints.
“We believe this partnership will benefit both parties,” Kwamini said. “It gives Intel Sports the opportunity to work closely with Borough FC and deliver professional media coverage while helping the club increase its visibility and reach a wider audience.”
For her part Madam Angela P. Dixon thank. intel Sports for accepting to partner with the club.
“This is a great day for our club because this will help expose our player by providing high quality highlights,” she said.
Expanding Club Media Coverage
The contract mandates Intel Sports to cover Borough FC’s official league matches, press conferences, and club events. The media firm will also produce pre-recorded match coverage, tactical highlights, and individual player showcase tapes.
Intel Sports will utilize its digital platforms and terrestrial television network to broadcast content centered on the club’s squad, technical staff, and administrative activities.
For Borough FC, the partnership establishes a consistent platform to document its season, improve supporter engagement, and showcase player talent to international markets.
Jersey Branding and Sponsorship Rights
As part of the commercial terms, Borough FC will feature the Intel Sports logo on the back of its official team jerseys throughout the two-year period.
The brand will also be integrated across Borough FC’s social media graphics, promotional assets, matchday communications, and official digital channels.
In return, Borough FC will grant Intel Sports media personnel structured access to players, coaches, and training sessions for feature productions.
Match Production and Broadcast Rights
Under the terms of the agreement, Intel Media Ltd. retains exclusive technical and editorial production rights for designated club matches.
The company holds terrestrial TV and digital distribution rights for pre-match analysis, post-match coverage, highlights, and magazine programming across domestic and international markets.
However, the contract explicitly excludes live online match streaming.
Commercial and Institutional Strategy
The deal aligns with Borough FC’s long-term administrative strategy to transition into a commercially viable, modern football club.
Beyond match highlights, the agreement emphasizes behind-the-scenes content, player documentaries, and commercial activation for existing sponsors.
The partnership runs through August 24, 2028, as both organizations target enhanced production standards and stronger digital engagement within Liberian football.
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