BNS Technology Solutions Launches Liberia’s First International Call Center

Paynesville – BNS Technology Solutions, a Liberian-owned business technology company, has inaugurated Liberia’s first international call center.

Situated near Rehab Junction in Paynesville, the center commenced operations on June 7, 2024, with the capacity to handle 60 to 100 calls simultaneously, targeting primarily U.S.-based customers and businesses.

In his opening address, Ambrose Sartee, a co-partner of BNS Technology Solutions, emphasized the center’s growth potential, aiming to employ up to 120 local youths.

“Our vision is to establish Liberia as a competitive player in the global call center market,” said Sartee, highlighting the center’s capability to provide both inbound and outbound services to international clients.

According to him, BNS Call Centers offer a diverse range of professional services tailored to various business needs, including customer and technical support, sales and telemarketing, order processing, and appointment scheduling.

He stated that the capacity of the business is to hold at least 60 agents, and “we have the potential to hire that amount of young people and our target is 120 employees.”

Sartee told attendees that the company has put a lot of time into establishing the facility that will help put Liberia on the path with other countries.

 “We handle both domestic and international customers, but this place is an international call center for U.S., -based customers,” Sartee asserted during the cutting of the ribbon.

He further added that BNS’s Expert Inbound Call Center Services offer a comprehensive solution for managing customer inquiries and support needs.

Also speaking, the CEO of BNS, Ernest Freeman, expressed gratitude for fulfilling the dream of establishing a call center in Liberia, noting the company’s initial focus on technology contracts with the U.S. government.

Freeman credited Sartee for driving the initiative, which aims to significantly contribute to Liberia’s economic development through job creation and infrastructure enhancement. “We are 50-50 partners and started this business about three years ago in the U.S. We started as a technology company, and the aim of BNS Technology Company was to apply for technology contracts with the U.S. government and also the city government,” he continued. “But in doing so, Ambrose had a vision for Liberia.”

Freeman said Sartee always felt that there needed to be a call center in Liberia to help with employment for the youths of Liberia. So, it is his dream, and I am only here to support his dream because I think it is the right thing as a Liberian to help our brothers and sisters and see this country moving in the right direction,” he asserted. “So, I give all the credit to Ambrose, and I am only here to support him to do all we can to ensure that we succeed.”

According to him, the business started as a technology company, which still remains, but “my partner (Ambrose) always felt that they should have a call center in Liberia. Today, we are dedicating it, and I am only supporting his dream.”

Freeman expressed hope for government incentives to further support initiatives like BNS Technology Solutions international call center, positioning Liberia as a hub for business process outsourcing (BPO) in the region. For his part, Board Chairman T. Nelson Williams commended the initiative as a testament to diaspora Liberians’ commitment to reinvesting in their homeland.

“I am immensely proud of Mr. Sartee and Mr. Freeman for their dedication to advancing Liberia’s economic landscape,” Williams remarked, encouraging other Liberians to follow suit and contribute to national growth.

The launch event underscored the potential of the call center to stimulate local employment and attract foreign investment.