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Monrovia- FC Kallon chief executive officer, Cassell Kuoh has vowed to lobby nationally and globally to attract more sponsors to Liberian football if elected as president of the Liberia Football Association.
By Jaheim T. Tumu
Kuoh described the Orange sponsorship of US$200,000 as a “joke to football development” within the country.
Accordingly, he said those at the helm of football in the country should not sign such partnerships with a multimillion-dollar company while clubs are doing free promotion with their brand.
He emphasized that with visible achievement with his FC Fassell club, he will roll his sleeves and lobby with big sponsors locally and internationally to help provide more support for the clubs.
“Football needs money to develop and my team and I at the football association in 2026 will be far better than what Raji is doing at the moment,” he said.
Speaking with a local radio station Monday, June 3, 2024, he promised to develop football at all levels.
He emphasizes the importance of addressing every facet of the sport, starting from its grassroots program to the national team when he becomes the next person.
At the same time, Kuoh has promised to launch the country’s first female football academy in the coming months.
The academy, when launched, will be the first female football academy in West Africa and it will set the stage for female athletes to thrive and excel in their football careers, offering a clear pathway into higher level women’s football.
“This initiative aims to provide aspiring female footballers with a comprehensive sports education while nurturing their passion for the game” he said.
According to him, the academy will ensure that students receive quality training from a team of highly qualified and experienced coaches.
The Former Liberia Football Association Vice President for Operation said the program will further support the players in their development on and off the pitch.
“Our goal is to empower young women and provide them with the necessary skills and guidance to succeed in the world of football and help students reach their maximum potential both on and off the pitch.” he concluded.
He, however, said the academy will provide girls aged 8 -to-18 with access to football training three times a week.
The program will be accompanied with life skill education, which will include teachings on women’s rights in the areas of gender-based violence, sexual and reproductive health and economic empowerment.