Liberia: A Big Boost for Atlantic Foods Company, as PUR Water Passes International Quality Test


Monrovia – Fredericktowne Environmental Testing Labs Inc. a certified water quality laboratory accredited by the Maryland Department of the Environment has given a clean quality bill to PUR water, a locally-produced water from Atlantic Foods Company.

Mr. Amin Modad, Atlantic’s Chief executive officer, says the testing at a qualified and accredited water testing laboratory confirms PUR’s superior quality of water that is proven to be comparable to the best bottled waters even on the US market.

The test was aided through the instrumentality of renowned a biomedical research scientist, social activist and inventor, Dr. Dougbeh Chris Nyan, who specializes in infectious disease.

“PUR Water was sent to a reputable certified water quality laboratory in the US. After two consecutive tests of the same sample more than a month apart, PUR water maintained its superb quality and passed ALL test parameters,” the company said in a statement.

Said Modad: “This corroborates our regular in-house and the Ministry of Health Quality Tests. I wish to express my sincere thanks to Dr. Nyan for facilitating the process and reassure all our clients that we will continue to maintain our quality and be No 1. All our products are produced with your life in mind. Stay Alive and Well with your favorite water, PUR.”

Fredericktowne Labs Inc. performs comprehensive analytical testing for industry, government and/or municipalities.

A partner in the environmental community, Fredericktowne Labs Inc. offers the qualities that clients — residential, commercial, and municipal — value most. For over 29 years, they’ve built our solid reputation on analytical accuracy, responsive, and timely service.

According to the laboratory’s website, the demand for environmental regulations increases the communities’ needs for high quality analytical services. “Fredericktowne Labs fulfills these demands with a broad range of comprehensive domestic and commercial water supply testing services with reliable, technically advanced testing equipment and a staff of qualified professionals.”

Mr. Modad has invested more than US$2.2 million in the plant here in Liberia. Starting initially with Water and a variety of Juices, the plant has started bottling Red Palm Oil and Palm Kernel Oil for export and the domestic market – making it the largest solely-owned Liberian businesses undertaking such a venture.

Modad says his primary objective is to add value to domestic grown or produced foods. “Our initial focus is on producing healthy quality beverages and food for domestic consumption as well as export. The plant is all modern and automated, utilizing state-of-the art machines for the full operation of the plant from producing our own bottles to filling and labeling. The entire process begins with a five-stage water purification system to ensure quality and to meet international standards: Quartz Sand Filtering, Active Carbon Filtering, Precision Filtering, Reverse Osmosis and Ultra Violet Sterilization

The desire to invest into value addition really evolved from a number of goals and some moral obligations. From a business perspective, it is diversification venture from my investments in hospitality and real estate. However, I wholeheartedly believe that the investment would be great for the country in support of self-sufficiency, food safety, and export earnings.”

Modad says one of the most inhibiting factors affecting Liberia’s sustainable growth and ability to decentralize wealth creation is the fact that Liberia is still a net importer. “The economy is not really supported by our exports, and Liberian entrepreneurship (as it relates to our influence in the economy) is still not where it must be. We have not been able to turn the table around where we are able to produce our necessities and competitively tilt our balance of trade.”

Modad says he believes that the key to economic growth and sustainability is trade…but trade that is hinged upon Liberian entrepreneurship and investments in manufacturing …beginning with food production.

This is why he says he has been concerned about the unhealthy ways food and agricultural produce are transported, packaged, stored, and consumed. Our entire population is at risk. “That includes my children, yours, and our families. Go to the Red Light and see how the food our people eat daily are dumped on dirt floors, washed with any kind of water, and processed without proper sanitary measures. Not only does this pose continued health issues in our communities, these unsanitary practices are barriers for our farmers and producers to take advantage of market opportunities. To export products to other markets, our goods must meet acceptable standards.”